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Friday, December 2, 2011

Mafia Wars and Mafia Wars 2: DAU/MAU

There were a lot of rumors stating that Mafia Wars 1 would eventually close soon after the release of Mafia Wars 2. << This isn't true.
Why? Mafia Wars 2 seems to be failing and losing players at a huge speed.

Take a look at the Daily/Monthly Active Users of both the Mafia Wars 1 and Mafia Wars 2.
The graph below says it all, and without further ado, scroll down! (:

MAFIA WARS 1:
Application Metrics
640,000 DAU 3,200,000 MAU


-20,000 last 7 days -200,000 last 7 days

MAFIA WARS 2:
Application Metrics
910,000 DAU 11,300,000 MAU
-80,000 today -900,000 today
-190,000 last 7 days -3,500,000 last 7 days

Traffic Trends images were taken off the AppData site: here and here.

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